Rumors of Ticket Price Increase for Both Walt Disney World and Disneyland

Rumors floating around that ticket prices will go up in mid-February for both Walt Disney World as well as Disneyland Parks.  The no-expiration option may be discontinued and a Water Park-Hopper add-on may be introduced. It is said the increase will be somewhat small and there is no definite date as of yet for it to be set in place. It was around the same time last year that the ticket prices increased as well. For those who have already purchased tickets and/or packages they will still be honored. 
Some are not surprised or bothered by the ticket increases, others state they will soon stop visiting the parks one day because of them. What are your feelings towards yearly ticket increases?